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Meet the Owner

Michael Coke

For as long as I can remember, I have thrived in environments that demand discipline, resilience, and leadership. Originally from Toronto, Canada, I relocated to Atlanta over 20 years ago, where I developed a strong foundation in perseverance and adaptability as a multi-sport athlete in wrestling, track, and football. My time at Morehouse College as a scholarly athlete and academic leader in the James P. Haines Society reinforced the importance of excellence, strategic thinking, and the ability to perform under pressure.

In my professional career, I have built a track record of success in sales, business development, management, and relationship-building. I take pride in my ability to cultivate meaningful connections, foster growth, and drive long-term success for the organizations I work with. My competitive nature and results-driven mindset allow me to identify opportunities, create strategic partnerships, and deliver impactful solutions.

Beyond my career, I am deeply committed to serving others through ministry, mentorship, coaching, and community leadership. I have a genuine love for people and a passion for seeing others succeed—whether in business, faith, or personal growth. Music is also an essential part of my life, and I have the privilege of serving as the lead musician at Destiny Embassy Church, where I use my gifts to uplift and inspire.

At my core, I am a connector, strategist, and servant leader, dedicated to helping others maximize their potential, create lasting impact, and achieve success in every area of life.

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About Us

Vision:  To be the spark that ignites unstoppable growth — guiding businesses with clarity, confidence, and strategy as they light up their full potential.

Mission: At Light Way Solutions L.L.C., we’re more than consultants — we’re your strategic partners in growth. Our mission is to empower businesses, sales teams, and professionals to rise with confidence by delivering bold sales strategies, dynamic training, and customized development plans. From sharpening your brand and building rock-solid customer relationships to energizing your team with proven tools and real-world scenario-based training — we illuminate the way to stronger teams, smarter marketing, and unstoppable profitability.

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